The Hidden Numbers: 10 DIY Metrics That Land Sponsors


Speaker: Sarah Hillifer

Discover the overlooked metrics that make sponsors say yes —number-phobics welcome.

Sponsorship pitches usually lead with a headcount: “We have 500 people at our event!” But sponsors are wondering, who are they? And more importantly, would they buy what we’re selling?
This session is all about finding the sponsor-worthy insights you already have, just waiting to be noticed. We’ll cover:

·      Handy info hiding in your registration forms and website clicks

·      What your parking lot, concession stand, and bathroom lines can reveal

·      Audience habits that suggest buying power and brand fit.

Designed for anyone trying to land a sponsor without begging, bluffing, or breaking out pivot tables. Limited spreadsheets required.