SCHEDULE
Note that speakers and topics are subject to change.
Monday Evening | November 23
7:00 pm - 8:30 pm Meet & Greet in the Evario Lounge
This is an opportunity for registered attendees to pick up their name badge and meet other attendees.
Tuesday Morning | November 24
7:30 - 8:15 am Bonus Session: Sponsorship 101 (Limited Spots Available: Sign-up Here)
9:00 am Opening Remarks
9:15 am Sponsorship Today – A New Landscape – What Has and Needs To Change? (Brent Barootes)
10:15 am Sponsorship Activations at Events: What Works, What Doesn't, and Why (Victoria Mahoney)
10:45 am Session Title TBD (Alan Raphael)
11:30 pm Lunch Break (provided)
Tuesday Afternoon | November 24
12:30 pm Significance over Scale: Where Smaller Properties Fit, and Why (Ian Malcolm)
1:30 pm X Games Calgary: An Exploration of the Bid Process and Building the Case for Sponsorship (Russell Reimer)
2:00 pm From Insight to Activation: Turning Data into Strategy (Yoeri Geerits)
2:30 pm Break
2:45 pm Breakout Sessions
From Strategy to Activation: Turning Sponsorship into Experience (Victoria Mahoney)
Valuation Is the Number. Evaluation Is the Decision (Ian Malcolm)
What's in a Name? Naming Rights Explained, and How to Sell or Acquire the Right Way (Yoeri Geerits)
4:00 pm Networking Reception
6:00 pm Dine Around
Wednesday | November 25
9:00 am The Canadian Sponsorship Landscape Study Data Presentation (Norm O’Reilly)
10:00 am Panel with Norm O’Reilly
11:00 am What Brands Want (Ian Malcolm)
12:00 pm Lunch
1:00 pm The 5 Minute Pitch