VIRTUAL SESSION: A New Reality – Sponsorship Today, Tomorrow and for the Future
10:00am - 11:15am MT on Wednesday, November 25
speaker: Brent Barootes
As our worlds were turned upside down in March, we have pivoted, reacted, managed force majeures, repositioned, opened up, closed down, opened again, went digital and looked for some semblance of normal. We are all looking for direction, for guidance and possibly for a crystal ball. The latter is fictitious but the former two are possible. This custom designed webinar has been developed specifically for those that are looking to understand what is in store and how to manage it.
A thought-leader in the sponsorship marketing sector, author of Amazon Canada’s #1 selling book on sponsorship marketing (Reality Check – Straight Talk about Sponsorship Marketing) and sector innovator, Brent Barootes, President and CEO of the Partnership Group - Sponsorship Specialists® provides guidance and direction for how to manage sponsorship today, tomorrow and in the future. His insights and insider knowledge combined with his foresight and experience, Brent reviews what we should as brands, properties and agencies be doing today, how we should be managing for tomorrow and the near future and how to build a roadmap for success beyond 2021. Brent looks at the stark realities of what the landscape will look like in the near future and how to manage for long-term success. You don’t want to miss this leadership and thought-provoking session.
