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Brent Barootes


Brent Barootes is President and CEO of the Partnership Group – Sponsorship Specialists®, an Alberta based national sponsorship / sport marketing consulting firm.  In the past 25 years Brent has worked directly or indirectly with many Canadian brands, corporations, small and medium businesses as well as municipalities, sport and recreation departments, charities, non profits, professional and amateur sports teams, to develop, audit, enhance, design, and build effective sponsorship marketing programs for them. In addition, his role directly with the charitable sector as a Director of Development, his tenure of a decade in the sport marketing industry with two NHL franchise properties combined with his role on several non profit Boards and dealing with organizational bankruptcy in an orderly fashion for member associations and societies his expertise is far reaching and well integrated.

Brent is also the author of Canada’s best selling sponsorship book; Reality Check – Straight Talk about Sponsorship Marketing. Brent is a regular speaker at conferences and conventions as well as a TEDx presenter on “Busting the Work-Life Balance Myth”.

Brent lives with his wife and daughter in Nanaimo BC.