Why Attend


Sponsorship is fluid. For the last 12 years, the Western Sponsorship Congress® has brought together industry leaders from every sector to keep you current and on the cutting edge of sponsorship. If your sponsorship program or profile has not changed in the last two years, or perhaps you’ve never had a sponsorship portfolio, you must attend! 

At the WSC Alberta Forum you will discover A WORLD OF OPPORTUNITIES in sponsorship!


The WSC is the MUST ATTEND event if any of the following applies to you or your organization:

Do you …

  • sell or buy sponsorship for a property or brand?
  • want to increase revenues and secure longer term sponsors?
  • want to determine market value of your sponsorship assets?
  • want to increase your brand awareness and profile?

Are you …

  • a development officer, business development personnel, salesperson, executive director, board member, committee member or involved in sponsorship fundraising?
  • part of a municipal, provincial, federal government or school board with government properties such as fire, EMS, parks and recreation?
  • part of advertising, communications, sponsorship and public relations agency staff dealing with planning, execution, buying, measurement or fulfilment of sponsorship on a client’s behalf?

Is your organization …

  • a not-for-profit, charity, member association, Chamber of Commerce, Tourism and Trade Council, venue (public or private), event or festival, educational institution, trade show or consumer show?