Strategies used to Package and Sell Corporate Sponsorships and Naming Rights for New and Renovated Facilities 


In this highly interactive session, using case studies that include Chesnut Hill Recreation Complex, Strathmore Motor Products Sports Complex, Gary Moe Sport & Leisure Complex and Wild Rose Co-op, Judy Haber will describe the tactics used to attract corporate sponsorships and Naming Rights support. 

Secondary Sponsorship within facilities can also attract corporate support. Examples to be shared will include children’s playground areas, gymnasiums, locker rooms, fitness centres, concession areas, and donor walls.