Competitive video gaming & esports has emerged as the hottest conversation at the forefront of marketer, sponsor, influencer, and consumer minds globally. Yet with global prize pools reaching $100MM+ with 15MM+ Daily Active Users on Twitch - do we really understand what this nascent gaming industry actually means yet? What it means for us today? And what it could mean for all tomorrow?
Experienced technology & video gaming executive Sean Karoonian will be joining us from Toronto to share insight to the growth of North American video gaming ecosystem and cross-platform monetization strategies leveraged to best support return on investment for sponsors and cause-marketers alike. He will ask questions like what is gamification? What is influencer marketing? How is it applied to your brand? And more importantly. Why should anyone care? Insights will be explored together as to how brands and agencies might best partner with social influencers, game publishers, properties, venue operators, teams, and agencies to drive return on investment.
Sean is an internationally experienced full-stack marketer, entrepreneur, and speaker with a social conscience - gaining recognition at Canada's Best Managed Companies, Rebrand 100, and PROFIT 500 Awards. Kindly welcomed as a Canadian Newcomer, and supported by a strong global industry network, he has had the opportunity to launch exciting products & services with awesome partners over the past decade including: Activision, EA, PlayStation, Konami, Big Blue Bubble, SoftKinetic, Astound, Xbox, Samsung, NFL, Warner Bros, Capcom, Psyonix, Nvidia, Sony, Huge, Dentsu, and Cineplex.
Sean is also about to complete his 2018 independent pro-bono pledge – providing 100+ hours of time to leading Ontario academic institutions as Visiting Lecturer and Mentor including: Ryerson University, Ted Rogers School of Management, McMaster University, George Brown College, and Rotman School of Management – inspiring hundreds of students through thought-provoking conversation and the art of ‘unlearning’ to preserve and enrich our great Canadian Economic landscape.
This session narrative will seek to translate key learnings and market analyses for any in-house marketer or agency present to best understand how to support their audience development initiatives and social experiences via the medium of gaming!