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Concurrent Workshop Sessions

How To Turn Your Sponsorship Into External and Internal Win/Win

Julian Franklin, Geometry Global

Many sponsorship investments can succeed or fail based on achieving internal buy-in and an external reason for being. A successful sponsorship is not only built on ROI, but on the ability to enhance employee engagement, and amplify your company's core mission and values. Julian will share his experience in building sponsorship programs that delivered top down internal support and external awareness for clients and during his career at Kraft Heinz in Canada and the U.S. 

Partnership ROI - Moving Beyond Your Event

Sandra Huculak, ATB Financial
Jason Kingsley, Calgary Pride

In this session, ATB Managing Director, Community Investment, Sandra Huculak and Calgary Pride President, Jason Kingsley will explore the return on investment for both organizations through their long standing partnership, and also share the tactics they employed in order to ensure the successful implementation of benefit delivery, execution of activation, and challenges that were faced throughout the process. 

Pimp My Deck

Seamus O'Keefe, SOK Associates

Just about anyone can write a sponsorship proposal, but will it sell? Join Seamus O'Keefe as he discusses the required elements that will get prospects to notice your proposal and ultimately want to sponsor your event or property.  Participants will learn about current sponsorship trends through the review of case studies and the critiquing of real life sales materials that will help avoid pitfalls and red flags.

Earlier Event: November 15
Networking Break
Later Event: November 15
Interactive Panel