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Interactive Panel

Discovery Session

Brent Barootes,
Partnership Group

The key to success in building any partnership is open communication. This begins with a “discovery session”. Before any property presents a proposal they must undertake to learn about the potential sponsor. They should sit face to face with the prospect and learn and understand about that prospect and garner knowledge in order to build the “right proposal”.

This panel session will demonstrate how to proceed with a discovery session in a mock situation preparing for the 5 Minute Pitch® on Day Two!. Moderated by Brent Barootes, President and CEO at Partnership Group - Sponsorship Specialists®, five properties will ask a series of five sponsors the necessary questions to form a proposal correctly. On day 2 you will be able to see the sales pitches the properties have prepared for the sponsors based on the Discovery Session. These pitches will be the 5 Minute Pitch®!

As a sponsor, come understand what other leading Canadian sponsors are looking for and how they evaluate opportunities. As a property come and learn what questions should be asked of any prospect prior to proposal writing and garner knowledge of these specific brands and sponsors. This is a win for the properties on stage and a win for the brands and properties in the audience!

Earlier Event: November 15
Concurrent Workshop Sessions
Later Event: November 15
Networking Reception