The following is a brief overview of the WSC® Alberta Forum. Please note that it is subject to change. We are finalizing our line-up of great speakers and will post a detailed schedule soon. 


8.30 am - 11.30 am Sponsorship 101 Bootcamp 

Please note that the bootcamp is not included in the Congress registration and must be added separately. Register early as the bootcamp sold out in 2017 & 2018.

12.45 pm - 1.15 pm Registration

1.15 pm - 1.30 pm Opening Remarks: Arlene Schilke, Timewise Event Management Inc.

1.30 pm - 2.30 pm Opening Keynote: Level Up

Brent Barootes, Partnership Group - Sponsorship Specialists

2.30 pm - 3.00 pm Networking Break

3.00 pm - 4.00 pm Concurrent Sessions (choose 1 of 3)

  1. Big Data

    Brian Lim, MS Society of Canada

  2. Branding

    Craig Comstock, DRS

  3. Strategies used to Package and Sell Corporate Sponsorships and Naming Rights for New and Renovated Facilities

    Judy Haber, Performance Sponsorship Group

4.00 pm - 5.00 pm Plenary Session: Reality Check - A frank discussion about the big picture of sponsorship

Christi Cruz, Telus and Brent Barootes, Partnership Group - Sponsorship Specialists

5.00 pm - 6.30 pm Networking Reception


8.00 am - 9.00 am Panel Discussion - Growing Women’s Sport

9.05 am - 9.40 am Concurrent Sessions (choose 1 of 3)

  1. Municipalities

  2. Arts

  3. Sports

9.45 am - 10.30 am Concurrent Sessions (choose 1 of 3)

  1. Types of Market Research and How to Use it to increase your ROI

    Yoeri Geerits, 363 Sports & Entertainment Consulting

  2. Sponsorship Trends Using Data and Information Technologies

    Carol Collinge, Integree-T

  3. Building a Sponsorship Program that Wins

    Erin Gobolos, YMCA Northern Alberta

10.30 am - 11.00 am Networking Break

11.00 am - 11.30 am Leveling Up (TED-Style Talks)

Listen to our 3 speakers as they share with you their story in a TED-Style Talk.

One of their stories really caught your interest and attention? Following their TED-Style Talk, each of them will provide a workshop session where they will delve deeper into their story, sharing working progress, knowledge and other resources with you!

11.30 am - 12.30 pm TED-Style Talks - continues in breakouts (choose 1 of 3)

  1. Bobbie O’Connor, University of Alberta / Engaging Sponsors

  2. Daniel Person, West Edmonton Mall

  3. Rick Ramsbottom, Unite Partnerships / Positioning Your Sponsorship Sales Program for Success

12.30 pm - 1.30 pm Networking Lunch

1.30 pm - 3.00 pm Knowledge Cafe 

During this session, you will be able to engage in table group discussions. These intimate tête-à-têtes will be in small groups to allow you valuable face time with our sponsorship experts.

3.00 - 4:30 pm 5 Minute Pitch. Moderator Christi Cruz and Jerrilyn Daniels

Since its inception, this Congress favourite has helped delegates understand the sponsorship process from both a property and sponsor perspective. It’s an intense hour and a half of sellers pitching and sponsors spending a mock $100,000 budget, followed by delegates asking all of their questions.

4.30 pm Closing Remarks