The following is a brief overview of the WSC® Alberta Forum. Please note that it is subject to change. We are finalizing our line-up of great speakers and will post a detailed schedule soon. 


8.30 am - 11.30 am Sponsorship 101 Bootcamp 

Please note that the bootcamp is not included in the Congress registration and must be added separately. Register early as the bootcamp sold out in 2017 & 2018.

12.45 pm - 1.15 pm Registration

1.15 pm - 1.30 pm Opening Remarks: Arlene Schilke, Timewise Event Management Inc.

1.30 pm - 2.30 pm Opening Keynote: Level Up

Brent Barootes, Partnership Group - Sponsorship Specialists

2.30 pm - 3.00 pm Networking Break

3.00 pm - 4.00 pm Concurrent Sessions (choose 1 of 3)

  1. Big Data

    Brian Lim, MS Society of Canada

  2. Branding

    Craig Comstock, DRS

  3. Technology and Marketing to Millennials


4.00 pm - 5.00 pm Keynote 

5.00 pm - 6.30 pm Networking Reception


8.00 am - 8.45 am Panel Discussion

8.50 am - 9.40 am Concurrent Sessions (choose 1 of 3)

  1. Municipalities

  2. Arts

  3. Sports

9.45 am - 10.30 am Concurrent Sessions (choose 1 of 3)

  1. Types of Market Research and How to Use it

    Yoeri Geerits, 363 Sports & Entertainment Consulting

  2. Sponsorship Trends Using Data and Information Technologies

    Carol Collinge, Integree-T

  3. Building a Sponsorship Program that Wins

    Erin Gobolos, YMCA Northern Alberta

10.30 am - 11.00 am Networking Break

11.00 am - 11.30 am Leveling Up (TED-Style Talks)

Listen to our 3 speakers as they share with you their story in a TED-Style Talk.

One of their stories really caught your interest and attention? Following their TED-Style Talk, each of them will provide a workshop session where they will delve deeper into their story, sharing working progress, knowledge and other resources with you!

11.30 am - 12.30 pm TED-Style Talks - continues in breakouts (choose 1 of 3)

  1. Bobbie O’Connor, University of Alberta

  2. Daniel Person, West Edmonton Mall

  3. Rick Ramsbottom, Unite Partnerships

12.30 pm - 1.30 pm Networking Lunch

1.30 pm - 3.00 pm Knowledge Cafe 

During this session, you will be able to engage in table group discussions. These intimate tete-a-tetes will be in small groups to allow you valuable face time with our sponsorship experts.

3.00 - 4:30 pm 5 Minute Pitch

Since its inception, this Congress favourite has helped delegates understand the sponsorship process from both a property and sponsor perspective. It’s an intense hour and a half of sellers pitching and sponsors spending a mock $100,000 budget, followed by delegates asking all of their questions.

4.30 pm Closing Remarks