Peter is a veteran and leader in the communications industry working with clients like The Globe & Mail, TD|Canada Trust, Coors Light, Pepsi, Princess Margaret Cancer Centre and others. He has +20 years’ experience at some of Canada’s top agencies including J. Walter Thomson, Cossette and Saatchi, eventually becoming President & Vice Chair at FCB Toronto. Peter has been an active board member for the Institute for Communication and Advertising (ICA) and served 2 years as Chairman. He also spent time working on the client side, having served as VP Marketing for both the Toronto Argonauts and Timothy's World Coffee.
Six years ago, Peter became involved with the Cannabis industry as both a patient and later, an advocate. Naked currently consults with a number of Cannabis companies on branding, marketing, content development and communication strategy. Peter has been published and speaks frequently about Cannabis in Canada.
He is a graduate of Cornell University and spent 6 years playing professional hockey before embarking on a career in marketing.