Mark Harrison
Founder
Mark is the founder of the MH3 Collective, a group of ventures whose purpose is to connect people & ideas to create social impact. The Collective includes Humanity, T1, Sidekick, and SponsorshipX. In addition, he co-founded the BTI a movement to empower career journey’s for Black people, and Park Street Education, a charity to remove barriers to children’s education.
His community involvement includes being Board Chair of Big Brothers Big Sisters of Toronto and a Board Member of the CAMH Foundation, the Canadian Academy of Recording Arts and Sciences/The JUNO Awards, Ontario University Athletics, and Playmaker Capital.
Mark is a recipient of the Black Business and Professional Association's Harry Jerome Award and the Association of Canadian Advertisers’ 2022 Gold Medal Award winner.
Mark is also CBC Toronto’s Metro Morning business columnist, where you can hear his regular takes on corporate and societal matters.
Sessions
Building Community
The Main Stage (Part 1), October 11
Breakout Session (Part 2), October 12
Over the past ten years, Social Media has brought the concept of Community to the forefront of Marketing Strategy. This idea is one of the essential strategies any business needs to dominate. But the concept of Building Community for a brand is much more vital than being limited to being an online marketing tactic. It needs to be an overarching strategy for a company to cultivate and nurture. Building Community is an opportunity for a business to participate in the lives of its consumers. All enterprises need to understand their Community truly, and there are several questions that they can utilize to gain this knowledge. Once they know their Community better, a new world is open for them to inhabit, where the development and promotion of new products, services, and experiences will become more intrinsic and enriching.
For Brands Only
Breakout Session, October 12
Description coming soon…
What Sponsors Want
The Main Stage, October 12
The world of sponsorship marketing is far too focused on impressions, logos, and money can’t buy experiences – experiences which are miraculously secured with money. (Sarcasm intended.) Does any corporate sponsor really believe that more logos are what their consumers want? Do organizations selling sponsorship believe they have nothing more valuable to sell than digital and physical signage? The traditional bronze, silver and gold packages of sponsorship is a model of the past. In this talk Mark Harrison will dive into his five principles of what sponsors want for you to take on your next sponsorship challenge.