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jenn johnson

Manager, Sponsorship & Events

Born and raised in rural Alberta, Jenn became an avid, multi-sport athlete at an early age, driving her to pursue a career that focused on her passion for sport.

Following the conclusion of her golf career at the University of Alberta, Jenn began her sport management career with the intention of building well-organized, well-supported and well-attended sporting events. She soon realized this would require skills and knowledge in not only event organization but sponsorship, marketing, communications and athlete management.

Over the past 10 years, she has built a wealth of experience working for non-profits organizations, corporate and government partners, sporting events and agencies and maintained a dynamic professional network across Canada's sponsorship ecosystem.

She's had the unique opportunity of managing Intact Insurance’s national award-winning activation in speed skating, leading a multi-million dollar naming rights sponsorship campaign for Fort St. John's Pomeroy Sport Centre, overseeing TELUS' national sport sponsorship portfolio and their role in the largest benefit concert in Calgary's history and implementing a pre-Olympic 11-day sport discovery program for over 1100 youth across Alberta.

Most recently she took on the role with Canadian Pacific Railway as the manager of sponsorship and events.