Vice President Specialty leasing
Daniel has worked for Triple Five Group of Companies and West Edmonton Mall since 1999. He started his career in Marketing and Promotions and, in 2003, took on the challenging role as the Vice President, Specialty Leasing and Partnerships.
Daniel and his team manage West Edmonton Mall’s Specialty Leasing & Partnership Portfolio. They’re also responsible for developing new revenue streams for the Corporation focusing on innovative partnership strategies. Their work has enabled brands like Coca Cola, Toyota, RE/MAX, Rogers, and many others, to engage the 30 Million Visitors that the iconic shopping and entertainment center receives each year.
“I take a very open approach in creating Partnerships, I work very hard at creating a relationship built on a solid “trust” foundation that many times starts with a handshake. I have found that while every Partnership has challenges, if you have the right relationship the Partnership will still survive, even flourish, challenges can bring you together”
Daniel draws creativity and strength from his experience as a father to four amazing kids, who constantly remind him that he needs to work on his negotiating skills, and what is most important in life. He chairs TEAM WEM CARES a Volunteer Organization that helps to improve the lives of those in our Community. With his extra time, he spends weekends fishing and enjoying the outdoors.