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Craig Comstock

President

With over 20 years of marketing communications, advertising, consulting, operations and training experience, Craig Comstock helps companies get bigger, better and stronger. His why-based focus on marketing helps his clients develop USPs, marketplace positioning, branding and initiatives that resonate with customers and drive action.

As President of DRS, Craig’s goal is to show companies how to differentiate themselves and answer the eternal question we all pose before choosing to do business with a company: ‘why should I care about what you’re trying to tell me?’ After all, you can’t get people to pay until you can get them to pay attention.

When he's not helping companies grow, Craig enjoys going to concerts and exploring the mountains of Alberta with his two dogs.