Bruce MacDonald

President & Ceo

When carnivals and social good combined, it pointed to a path and for 30 years Bruce has been walking that route. From working for organizations that provide services to young people, older adults, persons with disabilities, community service clubs and sports and recreation groups, Bruce’s experiences have led him to Imagine Canada, where he is President & CEO. Prior to that, he was the CEO of Big Brothers Big Sisters of Canada, where he participated in a collective effort to bring mentoring programs to kids.

Bruce holds a Bachelor Degree in Sports Administration from Laurentian University, a Masters in Management in the Voluntary Sector from McGill University and a record in the Guinness Book of World Records. In early 2019, Bruce was appointed Co-Chair of the Permanent Advisory Committee on the Charitable Sector working with the federal government.

About Imagine Canada

Imagine Canada is a national charity whose cause is social good in Canada. Through our advocacy efforts, research and social enterprises, we help strengthen organizations and their operations so they can better fulfill their missions. Our vision is of a strong Canada where charities work together alongside business and government to build resilient and vibrant communities. Our Caring Company Certification is Canada’s premier public expression of excellence and leadership in corporate community investment. Caring Companies commit to giving at least 1% of their pre-tax profit in support of their communities, and in doing so, set the standard for corporate philanthropy in Canada.